A load of marketing bull or are they onto something?
If you haven't heard, Pret have opened an all vegetarian and vegan pop up on Broadwick street, Soho. Now it's no news that we're all becoming that little bit more health conscious with people going nuts for coconut oil, juicing, smoothies and of course good old avocados - it's no wonder Pret have hopped on the bandwagon by opening a fully vegetarian store. It's classic supply and demand. The people want healthier options and Pret will provide. The "not just for veggies" store is serving up a huge range of meatless dishes including a Chakalaka bean wrap, avocado and mushroom sushi bowl, savoury yoghurts, vege hot pots and open sandwiches. Everything has been reimagined, including the drinks and puds section where Almond protein shakes and Daily greens can be purchased. And just to keep everything that little bit greener, the paper bags have been replaced with a tote bag proudly donning the Veggie Pret logo.
Although I love a good food trend and I'm usually the first to grab the latest item, I can't help but think this concept could be a fad. Will customers get bored? I can't say. Will other companies copy the idea? Perhaps. I do think it's great to challenge a menu, not just by adding a monthly special but by completing revamping it and more cafes and restaurants should be doing the same. This is a great way for Pret to stick out in a highly saturated market with the likes of Eat, Costa etc. However after going to the store with extremely low expectations I was blown away by the sheer amount of options. Beautifully presented, everything looked fresh and inviting. My local Pret is right next door to my work, but I know I'll be making the extra 15 minute journey this June to sample some more dishes. The best part for me is that often these fads and trends are unbelievably expensive but with Veggie Pret you're looking at around £4-6 per dish.
Queue: It was incredibly busy and the branch is only open for the month of June. However who knows, it could stay indefinitely.
Price: Around £4-6 for a main dish, the little bowls are about £1.99. Very similar to the standard Pret prices.
Ambience: The Pret staff are always wonderful.
I'm whole heartedly a carnivore but I will definitely be returning to try the other dishes. Meat-lovers beware, you won't be missing bacon anytime soon.
Molly, 23, London.
A tiny food pornographer, with a minor addiction to burgers and sushi. Following a dairy-free diet not by choice, but forever choosing to eat cheese and chocolate.