MAGNUM PLEASURE STORE, SOUTH MOLTON ST

It's not an ice-cream, it's art.

Aren't these just the prettiest ice-creams you've ever seen! The Magnum Pleasure store is back for the summer with a bang serving up the most beautifully decorated creations. This time the store is on South Molton street, just a 5 minute stroll from Bond Street tube station where you can design your own Magnum ice-cream and let your inner artist run free. The process is simple. You choose your flavour of ice cream Classic milk or Chocolate Caramel then what type of chocolate you'd like it dipped in - milk, white or dark. Then 3 different toppings from a huge range of options. Then the sauce you'd like drizzled on top - milk, white or dark again. Finally, a classic M coin in milk or white chocolate to finish the design. Very instagrammable, truly delicious. I went for a Chocolate Caramel ice-cream dipped in white chocolate, covered in pistachios, rose petals and honeycomb drizzled in milk chocolate and topped with a white M coin. Grab your best gal pal and head on down before they melt.

VERDICT:
The perfect spot to cool down this summer in the London heat. A fun afternoon activity that's a little different to the norm. It's £4.50 for the standard option or you can double up for £6.50 where I believe you can have a layer of sauce inbetween coatings of chocolate. The queues can be quite long, but we were lucky to only wait a few minutes. Obviously it tastes incredible and the number of different toppings available is so fun, you'll need to go back again just to try a different combination.

The pop-up closes on the 16th September, so hurry!